|Individual||They become angry and upset that they are being treated differently to others.
They lose self-esteem as they are made to feel that they are worth less than others.
|Their families|| They feel guilty that they have entrusted the care of their relation with someone that is discriminatory.
They put a complaint in to the service provider.
|Wider society|| People may feel awkward or embarrassed if they witness discrimination.
People may challenge the person discriminating and tell them it is not acceptable.
|Those who discriminate|| They may feel ashamed if challenged about their behaviour.
They may lose their job.