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Engage with internal and external stakeholders to create awareness of the vision for service.


This page is designed to answer the following questions:

NOTE: This page has been quality assured for 2024 as per our Quality Assurance policy.

For the previous assessment criterion, we looked at the importance of being able to effectively communicate the vision and strategy of the organisation to others.


In this section, you will need to present evidence that all stakeholders are aware of service expectations using appropriate communication strategies, which can include individual meetings, group meetings and marketing/digital strategies.


What are stakeholders?

Stakeholders are individuals, groups and organisations that have a vested interest in your organisation. These can include:

  • Employees
  • Service users
  • Service user’s families
  • Owners and directors
  • Social services
  • Health organisations (e.g. community nursing)
  • Educational institutes
  • Local authority

You must be able to utilise effective communication strategies to ensure that all stakeholders are kept informed of what is happening within the organisation and its future plans.


Individual meetings

You can engage with individual internal and external stakeholders during one-on-one meetings. This could be, for example, with individual representatives from other agencies or when reporting to the owner of your own organisation.


Honesty and transparency will be key as well as being able to communicate effectively with passion, energy and confidence.

Group meetings


Similarly, you may participate in group meetings with several stakeholders at once. Examples could include a board meeting with the organisation’s directors or discussing a multi-agency initiative with representatives from each of the stakeholders.



Effective communication can also be carried out using marketing and digital strategies. For example, you may have a database of email addresses for all stakeholders, which you can use to update everybody with regular mailshots. News can also be made publicly available via your organisation’s website. The Covid-19 pandemic has expedited the use of other communications technology, such as Zoom and Microsoft Teams to allow stakeholders to communicate via videoconferencing.

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