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  7. Engage with internal and external stakeholders to create...

Engage with internal and external stakeholders to create awareness of the vision for service.

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This page is designed to answer the following questions:

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For the previous assessment criterion, we looked at the importance of being able to effectively communicate the vision and strategy of the organisation to others.

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In this section, you will need to present evidence that all stakeholders are aware of service expectations using appropriate communication strategies, which can include individual meetings, group meetings and marketing/digital strategies.

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What are stakeholders?

Stakeholders are individuals, groups and organisations that have a vested interest in your organisation. These can include:

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  • Employees
  • Service users
  • Service user’s families
  • Owners and directors
  • Social services
  • Health organisations (e.g. community nursing)
  • Educational institutes
  • Local authority

You must be able to utilise effective communication strategies to ensure that all stakeholders are kept informed of what is happening within the organisation and its future plans.

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Individual meetings

You can engage with individual internal and external stakeholders during one-on-one meetings. This could be, for example, with individual representatives from other agencies or when reporting to the owner of your own organisation.

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Honesty and transparency will be key as well as being able to communicate effectively with passion, energy and confidence.

Group meetings

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Similarly, you may participate in group meetings with several stakeholders at once. Examples could include a board meeting with the organisation’s directors or discussing a multi-agency initiative with representatives from each of the stakeholders.

Marketing/digital

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Effective communication can also be carried out using marketing and digital strategies. For example, you may have a database of email addresses for all stakeholders, which you can use to update everybody with regular mailshots. News can also be made publicly available via your organisation’s website. The Covid-19 pandemic has expedited the use of other communications technology, such as Zoom and Microsoft Teams to allow stakeholders to communicate via videoconferencing.

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