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Analyse the features of personalisation within social care and support services


This page is designed to answer the following questions:

NOTE: This page has been quality assured for 2023 as per our Quality Assurance policy.

For this assessment criterion, you will be required to analyse the features of personalisation within health and social care support services.


Personalisation is the ability for care and support packages to be tailored to an individual’s needs, wishes and preferences.

This means that individuals have a lot more choice and control of the services that they receive, unlike previous models of care (e.g. the professional gift model) whereby services took a ‘one size fits all’ approach.


Furthermore, individuals that are eligible for care and support services have the freedom to spend their personal budget (that they are allocated following an assessment) on whichever services they wish to achieve their personal outcomes.

Personalisation also includes using a person-centred approach in all areas of health and social care practice. This means working with person-centred values including respect, dignity, empowerment, independence, privacy, choice, control and individuality. There is also a strong emphasis on partnership working – health and care organisations and agencies must work together in collaboration with the individual receiving care services to support the achievement of their personal outcomes.


Personalisation for NHS Staff (2010) is a Social Care Institute for Excellence publication that was written when the personalisation agenda was emerging and explains the features of personalisation in relation to health services.

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